Date:Tuesday October 18 2005
This morning’s 11am press conference officially unveiled that Liberty Properties plc won the rights for the naming of the new stadium.
The deal will be worth £100,000 a year for five years and the 20,000 all seater arena will be officially known as Liberty Stadium… but not to a large majority of Swans fans.
The media will obviously have to call it that but the supporters got used to “White Rock” and the name stuck. We’ve waited for more than a year for the name and at last we’ll have a much less embarrassing name than “The New Stadium” - the temporary name they chose while trying to secure a deal.
For the last few months, there has been plenty of speculation linking different organisations with the deal including Alberto Culver, Communications Direct, ntl and many more.
Yesterday evening, reports were made that the name “Liberty” would officially be unveiled today and we just had to wait for this morning’s confirmation.
Scott Gibbs, Liberty's development manager, said: 'We're tremendously proud and excited to be investing in the new stadium in Swansea.
'We saw the chance to sponsor such a flagship stadium as a once-in-a-lifetime opportunity for the company.
'We're thrilled to be able to support and celebrate such an important landmark for the area.'
Councillor Gerald Clement, chairman of stadium management firm StadCo, signed the deal today.
He said: 'We're delighted to announce that Liberty Properties has signed a five-year deal to be associated with Wales's top regional stadium.
'We have been working very hard to find the right top name sponsor and we are thrilled to have Liberty Properties as our partner.
'Liberty is a strong, confident name in its own right and offers us all the right positive associations.
'I'm confident that the Liberty Stadium will soon become a watchword among sporting fans for the very best in sporting and entertainment facilities.'
Date:Tuesday October 18 2005
Trundles Writes Off Michu Rumours (Saturday March 8 2014)
Rate The Players: Swansea City 1-1 Crystal Palace (Tuesday March 4 2014)
Date Confirmed For Arsenal vs Swansea City (Tuesday March 4 2014)
Monk Has 'Massive Confidence' Swansea Will Survive (Sunday March 2 2014)
Vorm Admits 'I Had To Do Better' (Sunday March 2 2014)
Pulis 'Delighted' With a Point at Swansea City (Sunday March 2 2014)
Ince Sticks By His Pre-Match Comments (Sunday March 2 2014)
Benitez: We Deserved To Go Through (Saturday March 1 2014)
75% Were Confident Of a Win At Napoli (Friday February 28 2014)
Stats: Napoli v Swansea City (Thursday February 27 2014)
|11. Aston Villa||28||8||7||13||-7||31|
|13. Hull City||28||8||6||14||-5||30|
|16. Crystal Palace||28||8||3||17||-19||27|
|Pulis Keeping Tabs On Obileye?
» Crystal Palace : 11/03/2014 16:16:00
|No Palace Blame Game - Delaney
» Crystal Palace : 11/03/2014 16:11:00
» Spurs : 11/03/2014 16:00:00
|Hammers in Poyet Hunt
» West Ham : 11/03/2014 13:03:00
|Is Kroos Using Our Name?
» Man Utd : 11/03/2014 13:00:00
|Young Spanish Striker on United Radar
» Man Utd : 11/03/2014 12:59:00
|Carvalho Mark II?
» Chelsea : 11/03/2014 12:55:00